Ford Bronco Sasquatch Searcher
Cryptid communities are getting more popular, but fans aren’t just watching Bigfoot documentaries. They’re out searching for him. To celebrate this community, we designed The Ford Bronco Sasquatch Searcher, a custom vehicle made for one lucky winner to track down Sasquatch. To enter, fans solved puzzles, uncovered a secret word, and dropped their answer on IG using #FordBroncoSweepstakes. Thousands entered to win.
Out Of Home
We created cryptic posters and pedestrian signs, and put them up in the Pacific Northwest where Bigfoot sightings are most common.
Limited Edition Merch
Sasquatch believers need something to rep while they’re out there searching.
Director: Julia Pitch
Editor: Lindsey Nadolski
Color: Kaitlyn Battistelli
Sound: Kelly Oostman
Music: Beta Petrol
ACD: Jen Hubbard, Laura Bailey
AD: Justin O’Toole
Producer: Erica Serio, Eline de Roo
Featured on: Adweek, Hypebeast, Motor Trend, Car and Driver, Newsweek, Muse by Clio, Little Black Book, Stupid Dope, Trend Hunter, Classic Cars, Motor1, Times Live, + more.